About

This project was created as a speculative design proposal for the Alabama Men’s Lacrosse team, featuring a redesigned logo and a collection of social media graphics intended to strengthen the team's visual identity. The goal was to showcase my design skills and demonstrate how I could contribute as a freelance designer through social media content creation and a potential future rebrand. Throughout the project, I communicated primarily through my brother, who served as a connection to the team, and I worked to incorporate many of the ideas and feedback he shared. To ensure the designs felt authentic to the sport, I conducted independent research by studying logos, branding, and social media content from other successful lacrosse programs and organizations. While a freelance opportunity with the team may or may not develop, the experience helped me grow as a designer, strengthened my ability to present ideas to potential clients, and gave me greater confidence in my creative abilities.