The Full Story

About

For this school project, I created a fictional restaurant concept and developed a cohesive branding campaign to bring it to life. I began by defining the restaurant’s identity, including its target audience, tone, and visual style. From there, I designed a custom logo and extended the brand across multiple platforms. The campaign includes a website design mockup for both desktop and mobile, a social media advertisement, and a billboard ad to showcase large-scale promotion. This project demonstrates my ability to create consistent, engaging branding across digital and physical formats.